About us.

Since its inception, True Link has been at the forefront of adapting the design of financial products and services for vulnerable older adults, people with disabilities, and people in recovery.

Our mission is to provide greater independence and autonomy to people who are at financial risk when engaging with the world.

We do this by providing products and services that support the efforts of the many families and professionals who work every day to improve the quality of life for others.

What we stand for.

We are a mission-driven company that operates from a set of 5 values.


We engage with others from a place of self-awareness, respect, and compassion.


I treat our customers with compassion and respect, and I want to learn from them.

I believe that True Link’s success depends on the knowledge and contributions of the entire team.

I recognize I never have all the information, and I ask questions to understand where other people are coming from.


We care about the people we serve, and about each other.


I show our customers how much we care about them in every interaction.

I go out of my way to make my colleagues’ jobs easier.

I extend the most generous interpretation possible to the intentions, words, and actions of others.


We don’t replicate the unfairness of the outside world inside of True Link.


I work to overcome my own biases and assumptions.

I have hard conversations and share honest feedback to help my coworkers grow.

I look for ways to counteract bias and unfairness in every activity I’m involved in.


We are passionate about serving the eleven million people who need our services.


I prioritize growth.

I embrace the fast pace at True Link.

I act with urgency.

I am relentless, creative, and disciplined when faced with a challenge.


We hold ourselves to high standards, individually and collectively.


I do what I say I’ll do, and I ask for help when I need it.

I am a teammate you can rely on to do my part, and more.

I take it seriously when we don’t meet our own expectations.

I learn.

The backstory.

Like most successful ideas, True Link was founded to solve a clear and immediate problem.

When the lifestyle of a beloved, aging grandmother was threatened by the risks of financial abuse, fraud, and scams, company co-founder Kai Stinchcombe set about finding a solution. He joined forces with co-founder Claire McDonnell to launch the original product, a customizable debit card.

The card succeeded in providing the protections his grandmother needed, and the increased independence he and his family wished for her.

Since then, True Link has worked to expand and build upon the concept of adaptive financial products and services. The card product has been adapted to fit the needs of geriatric care managers, elder law attorneys, nonprofits, government agencies, recovery centers, and others.

When the company expanded into investment advisory services, it included a software platform for the complex recordkeeping and accounting required for preserving healthcare benefits.

We will continue to solve problems for this sector of the market by creating quality, life-enhancing products and services.

What we do.