General QuestionsAccountThe CardInvestmentSecurity

Through our online planning tool, we first gather the data needed to build your personalized plan. We take into account all your assets, including savings, retirement funds, investment income, pension payments, and more, as well as your spending needs and investment preferences. Additionally, we incorporate health and demographic factors to develop the most accurate plan for your unique situation.

Using a robust investment methodology composed of proven best practices, we then develop a customized portfolio of low-cost ETFs, bond ladders, and insurance products designed to best use your assets to support you in retirement.

Creating a personalized plan with our online tool is free – we’re happy to email you a copy, no strings attached. If you would like support in implementing your plan, we would love the opportunity to serve as your trusted partner. Whenever you’re ready, a True Link Advisor is available to help you get started and see your plan to success.

True Link offers retirees a personalized investment plan and financial advisory services that focus on providing you with ongoing income over the course of your retirement, while helping you balance how much money you can take out each year.

Please contact us at the publicly listed phone number on our Contact Us page. We’d be happy to answer any further questions you have or put you in touch with a security specialist.

No.  We never have, never do, and never will.

At True Link, we protect your data just like we protect our own. In fact, because we use our own products and services, we literally protect your information right alongside ours. We constantly monitor threats to data security and take proactive steps to ensure that our systems are fully protected.

Security technology

Protecting your privacy and the security of your account is important to us. To ensure the security of all your transactions, we:

  • Use the strongest and most up-to-date encryption to secure your communications with us
  • Use security best practices to secure your data stored with us, as well as the communication of that data with our partners (VPNs, SSL/TLS, data at rest encryption)
  • All of our servers are protected by network and host-based firewalls
  • All administrator access requires two-factor authentication
  • Critical infrastructure is also protected by two-factor authentication
What you can do to protect your security

Give us a call. While we use all of our technical power to protect your data once it's in our system, it's very important that you remain vigilant against various ways in which scammers can try and get at your data. Here are a few simple things that you can do to help ensure that your data is secure:

  • Use unique, hard-to-guess passwords for different online sites, and update them every six months
  • Never send sensitive information like your social security number, password, or credit card numbers in an email

Be wary of any email that looks suspicious. Remember to:

  • Stop - Scammers will generally add a sense of urgency to their emails
  • Look - See if the claims in the email make sense, and check to see if links actually go to the site of the institution that sent them
  • Call - If you’re still not sure, give us a call at the publicly listed phone number on our Contact Us page

True Link Financial will never ask for your password by email or over the phone. If you are asked for this information, please alert us immediately.

Your funds will be held in accounts that come with Securities Investor Protection Corporation (SIPC) coverage, which protects securities and cash of the customers of its members up to a maximum of $500,000, of which $250,000 may be cash. For additional information about SIPC coverage, including a brochure, please call (202) 371-8300 or visit www.sipc.org.

No. At this time, we are unable to block specific items in a store. If a specific store is allowed, the cardholder may purchase anything within that store.

Yes. There are a few ways you can block or allow specific merchants:

  • If a purchase has already been attempted or completed, find that purchase in the Transactions Tab of your online dashboard, click “Review” next to the charge, and then block or allow that specific merchant in the future.
  • If you would like to proactively block or allow a specific merchant, simply go to your Spending Monitor Tab and add that merchant in the Merchant Settings section.

You can instantly block an account for any reason, at any time, using your True Link dashboard or by calling our Customer Support team. You will not need to cancel the card, and if you decide to un-block the card, you can do so instantly without the trouble of ordering a new card.

Spending limits ensure that if a mistake does get made, it’s not a big mistake. With the True Link Card, you can set per-purchase spending limits. You decide the maximum that can be spent on any individual purchase and the card will be denied for any purchases larger than your set limit. You can also choose to allow transactions while receiving an instant notification* via text or email when spending crosses a certain limit.

*Standard text messaging rates apply

If you block a merchant, the True Link Card will not work at that merchant location. If you block a type of merchant (e.g., magazine subscriptions, bars, pawn shops), the True Link Card will not work at any merchants identified as part of that merchant category. If you are concerned about a particular merchant or type of merchant, but don’t want to block purchases there, you can also choose to allow those transactions while receiving an instant notification* of any transactions via text or email.

*Standard text messaging rates apply

You can choose to allow, limit, or block online or phone purchases – effectively, any purchase where the cardholder is not physically present.

The True Link Card works at millions of merchant locations everywhere Visa debit cards are accepted, except for the individual merchants and categories of spending that the card administrator has blocked. 

The fastest and easiest way to order a card is online. Click here to get started. If you need assistance, please call 1-800-299-7646 during business hours and a representative will guide you through the process.

Our monthly card fee is $10.00. You will not be charged any fees to make purchases. Click here for a detailed description of all fees.

True Link Cards can be funded either from a bank account or via direct deposit. After you sign up for an account, you are able to connect a bank account and schedule automatic or manual funding payments online, or set up a direct deposit transfer.

True Link Cards can be set up and managed by family members, trusted friends, professionals, or even self-administered.

With the True Link Card, you can customize the card settings to block, limit, or allow merchants or categories of spending. Additionally, you can set spending limits, block access to cash, and receive real-time alerts* via text or email. 

*Standard text message rates, fees and charges may apply.

Yes. True Link Visa prepaid card funds up to $250,000 will be FDIC insured provided the card is registered to the name of the primary cardholder.

When it comes to financial services, we believe that trust must be earned – not assumed. That’s why we take transparency and accountability so seriously. Here’s how we hope to gain your trust.

It’s a service we’re proud to share with family and friends.

True Link is a leader of a new generation of ethical financial services firms. We built this company because we needed our services for our own families and didn’t trust the options out there. Now we’re here to be a reliable partner to you and your family.

We use an objective approach to help ensure an effective solution.

We believe strongly in using technology to develop the most effective solution for your financial needs in retirement. We use an objective, data-driven approach to ensure you get information that’s reliable – not biased or swayed by uninformed opinions.

We prioritize transparency and clarity.

Our investment methodology and underlying models are complex, enabling us to develop detailed personalized plans. However, we know that complexity can get in the way of transparency and understanding. That’s why we’ve worked hard to translate our approach into clear, understandable language and to provide you with an online tool that is easy-to-use but not dumbed-down. We want you to feel comfortable – and confident – in the information provided and the decisions you make.

We hire Advisors with real values.

At True Link, we believe that a financial advisor who relies on expensive fad products or makes decisions based on ego or intuition just isn’t good enough. Self-described “hot shots” need not apply. The qualities we value are a little different – accountability, honesty, and intelligence with humility. In fact, here’s our hiring criteria for True Link Advisors; we’re proud to share it:

  • Demonstrated expertise in investment management.
  • Flawless track record when it comes to acting ethically, transparently, and in the best interest of the client.
  • Motivated by a desire to provide truly remarkable service.

We don’t pay commissions, ever.

Our Advisors never receive commissions for the services they provide or products they offer. Our goal is to align values and incentives – it just makes sense.

No hidden costs – only one fee.

With True Link, there are no transaction, account, or annual fees. We charge one simple management fee when you work with our team to implement your plan, and it’s significantly lower than what most traditional financial advisors charge.

Our favorite standard is the fiduciary standard.

The Department of Labor recently issued a rule requiring retirement investment advisors to “put their clients' best interest before their own profits.” This may be new for some, but not True Link. The fiduciary standard is at the core of who we are and what we do.

True Link’s investment methodology combines five pillars of smart investing into one holistic approach. While each pillar exists as a stand-alone best practice, we believe that a unified theory offers retirees a more effective, robust solution to generating income later in life. The five pillars are:

Time-based allocations

Any investment professional will tell you that money needed tomorrow should be invested differently than money needed in twenty years. Our technology-enabled planning tools create distinct investment allocations for specific periods of time over the course of your retirement. This fine-grained approach to investing has long been available to high-net worth individuals; our tools make it available to all retirees. Once we’ve divided up your savings into virtual chunks, we invest each chunk separately. The investment strategies we use depend on how many years into the future you’ll actually need the money. Once you start to withdraw money from your retirement savings, we need to adjust your investments on an annual basis.

Investments and annuities

Depending on your income goals and assets, an annuity, which provides guaranteed* future income for an upfront payment, might make sense for you. When appropriate, we include annuities as an option in your plan, alongside investment vehicles like funds of stocks and bonds. True Link Advisors implement a holistic plan and, for some retirees, annuities can be an important component.

* Guarantees are subject to the claims-paying ability of the issuing company.

Modern Portfolio Theory

We apply Modern Portfolio Theory to determine asset class combinations and to create an efficient, holistic portfolio that is designed to avoid risk beyond what is inherent in the market. Modern Portfolio Theory is a quantitative approach to investing that seeks to maximize expected performance at a given level of risk.

Bond ladders to avoid loss

A bond ladder takes your income needs and buys bonds or bond funds, which are a collection of bonds designed to provide diversification and reduce risk, with maturity dates that roughly match when you’ll need the money. Insurance companies and other big enterprises use bond ladders to earn a return on money they’re not using to have it available when they need it. With True Link, everyday retirees can take advantage of this same tool, earning a return on funds you won’t need for some time, yet not subjecting yourself to extra risk from market conditions or interest rate changes.

Personalized to your needs

We use your information – from health, age, and gender to spending needs and assets – to produce a plan that is personalized for you. In executing this plan, our Advisors factor in additional information to customize your plan further, including tax status of accounts, current portfolio, and family situation. You have unique needs and you should have a unique financial plan. Our technology tools and caring Advisors work in concert to build and implement that plan for you.

We focus on retirees, and that means helping you grow and spend your savings in a smart way.

As a retiree, your financial goals are significantly different than those of working adults  wealth accumulation is only half of the picture. You need to manage growth and spending, because you want your savings to provide for a fulfilling, lasting retirement. We believe that current investment strategies don’t adequately address this need, which is why we developed a methodology just for retirees. With True Link, you don’t have to worry that someone else’s investment product is being adapted to suit your situation.

We act in your best interest  always.

With True Link, you can finally feel confident that investment decisions are always made in your best interest. We use technology to develop an investment plan that is designed to optimize for your unique situation. It’s objective, data-driven, and unbiased. And while computers are great, we think humans play an essential role in managing your funds, understanding nuanced tradeoffs, and providing trusted support over the course of your retirement. We exclusively hire financial advisors who have demonstrated exceptional ethical conduct in their professional lives. No compromises. Additionally, True Link Advisors are motivated by helping you succeed, not by commissions. It’s an approach designed to earn your trust  something that so often is missing in the financial services industry.