Ten years ago, True Link CEO Kai Stinchcombe and his family discovered that his grandmother was writing nearly seventy-five checks to fake charities every month. They knew how generous she could be, but were shocked and angered to learn that she had already been conned out of tens of thousands of dollars in retirement savings.
When Kai began researching how the financial services industry was addressing this problem, he didn’t like what he found. From fraud prevention to investment planning, very little was being done to protect the finances of the millions of older adults like his grandmother.
As a serial technology entrepreneur, Kai saw an opportunity for financial institutions to step up and advocate more for their customers, especially for the seniors and retirees.
In 2012, Kai started True Link to create the type of financial institution that he would trust to serve his family – one that always puts its customers’ best interests first and takes advantage of cutting-edge technology to get the best, most ethical tools in the hands of those who need them.