True Link for banks
Low-lift Differentiation
In 20% of surveyed households1, one person is supporting another's finances. These caregivers have needs that are unmet by current banking solutions.
Offering a Caregiver solution unlocks a market-leading experience, driving acquisition and deepening relationships
How it Works
Set where and how the card can be used to make purchases to help protect spending and help prevent fraud.
Make exceptions for frequented merchants, manage cash and ATM access, and set limits on how much can be spent.
Real-time alerts help Card Administrators stay informed of recent purchases and view reports of spending history.
Who we serve
Helping families manage the spending of their loved ones by providing spending safeguards while empowering them with more independence.
For the past 10+ years, we’ve supported older adults, people with disabilities, and more!
How it works
A plug-and-play product experience designed to help caregivers safeguard the spending of loved ones
Manages the card by configuring settings and monitoring spending, helping ensure their loved ones are protected from scams and unwanted purchases
Spends using the card, as allowed by the spending settings, with a balance of protection and independence
Specialized Customer Support
Our customer support team specializes in handling the unique needs of caregivers and the people they support. They’ve heard it all and are ready to help answer your customers questions.
Co-branded enrollment page and account dashboard powered by True Link
Ready-made marketing content from experts who have been serving Caregivers for 10+ years
White glove onboarding support from a dedicated True Link account manager
Launch in as little as 1 month with no technical resources required
White-labeled offering embedded in your existing mobile and online banking solution via API
Ready-made marketing content from experts who have been serving Caregivers for 10+ years
Launch in 6 months
True Link is a trusted partner serving 250+ banks and trust companies.
Get in touch to learn more today!