True Link for banks
Low-lift Differentiation
About 102 million1 U.S. adults support a loved one’s finances. These caregivers have needs that are unmet by current banking solutions.
Offering a caregiver solution unlocks a market-leading experience, driving acquisition and deepening relationships.
THE NEXT GENERATION OPPORTUNITY
Youth banking isn't just about kids—it's about building life-time relationships with families.
True Link's experiential learning approach creates genuine financial capability, while our graduation features smoothly transition teens to your core products, ensuring the primacy you've built doesn't walk out the door.
MARKET LEADING PROTECTION
Our proprietary fraud-prevention system is built specifically to protect customers from evolving scam tactics. Traditional fraud detection flags suspicious transactions after they've already been processed.
ScamWatch works differently. We assess and block predatory merchants before approving the transaction, saving customers $1,500+ annually** while preserving their independence and delivering a protection experience.
How it Works
Set where and how the card can be used to make purchases to help protect spending and help prevent fraud.
Make exceptions for frequented merchants, manage cash and ATM access, and set limits on how much can be spent.
Real-time alerts help Card Administrators stay informed of recent purchases and view reports of spending history.
How it works
A plug-and-play product experience designed to help caregivers safeguard the spending of loved ones.
Manages the card by configuring settings and monitoring spending, helping protect their loved ones from scams and unwanted purchases.
Spends using the card, as allowed by the spending settings, with a balance of protection and independence.
Specialized Customer Support
Our customer support team specializes in handling the unique needs of caregivers and the people they support. They’ve heard it all and are ready to help answer your customers’ questions.
Co-branded enrollment page and account dashboard powered by True Link
Launch in as little as 1 month with no technical resources required
Full customer experience white-labeled and embedded into your apps
Optional white-labeled kids app available
3-month launch timeline with light technical lift via SDK
Fully embedded option plus ability to retain accounts, deposits, and interchange on your books
6-month launch timeline with proven implementation success
True Link is a trusted partner serving 250+ banks** and trust companies.
Get in touch to learn more today!
All models include white-glove onboarding with a dedicated account manager and continuously updated market and educational content.
Hi! 👋. Would you like to learn more about True Link for financial institutions and sign-up to receive our 2025 Family Banking Report when it’s released?
