About us

Since its inception, True Link has been at the forefront of adapting financial solutions in service of older adults, people with disabilities, and people in recovery.

A grandfather holds up a smiling babyA couple embraces and smiles

About us

Our Mission

Our mission is to provide greater independence and autonomy to people who are at financial risk when engaging with the world. We do this by providing products and services that support the efforts of the many families and professionals who work every day to improve quality of life for others.

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What we stand for

We are a mission-driven company that operates from a set of five values.

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    Humility

    We engage with others from a place of self-awareness, respect, and compassion.

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    Inclusion

    We don’t replicate the unfairness of the outside world inside True Link.

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    Caring

    We care about the people we serve, and about each other.

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    Ambition

    We are passionate about serving the eleven million people who need our services.

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    Excellence

    We hold ourselves to high standards, individually and collectively.

The backstory

Like most successful ideas, True Link was founded to solve a clear and immediate problem.

When the lifestyle of a beloved, aging grandmother was threatened by the risks of financial abuse, fraud, and scams, company co-founder Kai Stinchcombe set out to find a solution. The card succeeded in providing the protections his grandmother needed and the increased independence he and his family wished for her.

True Link co-founder and CEO, Kai Stinchcombe, as a baby in 1983, sits in his grandmother's lap as she plays a piano.A couple bundled up in coats touch foreheads
Two people walking with their backs to the camera walk down a path with their arms around each other.A man kisses a woman's cheekA mother and her son have their arms around each other, smiling, while the father looks looks on.

Since then, True Link has worked to expand and build upon the concept of adaptive financial products and services

The card product has been adapted to fit the needs of geriatric care managers, elder law attorneys, nonprofits, government agencies, recovery centers, and others.

When the company expanded into investment advisory services, it included a software platform for the complex recordkeeping and accounting required for preserving healthcare benefits*.

We will continue to solve problems for this sector of the market by creating quality, life-enhancing products and services.

Life’s complex, we get it - we’re here to help make things simpler

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