3 Generations of men talking

True Link COMPARISON

True Link or Purple

  • True Link has over a decade of experience helping families and their caregivers manage and protect the finances of aging loved ones.
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250,000+families served**

$175 MillionFraud prevented yearly**

97%of clients would recommend us

97%Of clients would recommend us

Who we serve

Digital tools that help protect older adults and their money

The True Link Visa® Prepaid Card with Spending Settings helps families manage the spending of their loved ones by providing customizable spending safeguards while empowering them with more independence.

3 generations of men talking

How it Works

True Link vs. Purple Features

Platform Comparison

Features True Link Purple
Monthly fee $12/month $0/month
No minimum balance requirement ✔️ ✔️
Debit card account monitoring ✔️ ✔️
Alerts for potential fraud and suspicious activity ✔️ ✔️
50+ categories of spending rules ✔️
Block specific merchants ✔️
Prepaid card ✔️
Block access to cash in several ways ✔️
Set recurring weekly or monthly transfers ✔️
Dedicated customer support team for caregiver and cardholder ✔️
ABLE account partner ✔️

How it Works

6 Reasons to use True Link over Purple

1

Our Retina tool assesses and blocks predatory merchants before approving transactions.

2

Customizable Spending Settings that let families block and prevent certain purchases.

3

Prepaid card allows for more control as funds are loaded as needed.

4

A support team that specializes in the needs of those who are aging or have disabilities.

5

Over 250,000+ Families served** and $175 Million Fraud prevented yearly**.

6

Serving the aging population with fraud prevention tools for over 13 years.

How it Works

Hear directly from families

PLACEHOLDER

Why families love True Link

The True Link Visa Prepaid Card is a valuable tool for caregivers looking to help manage the spending of their loved ones by providing spending safeguards while empowering them with more independence. For over 13+ years, we’ve supported older adults, people with disabilities, those in recovery, and more!

How it works

One account, Two experiences

A plug-and-play product experience designed to help caregivers safeguard the spending of loved ones.

app preview

The Caregiver

Manages the card by configuring settings and monitoring spending, helping protect their loved one from scams and unwanted purchases.

card being charged

The Older Adult or Teen

Spends using the card, as allowed by the spending settings, with a balance of protection and independence.

I want my mom to order groceries to be delivered to her house, but want to make sure all other online purchases are blocked. Can I do that?
Yes, we can totally help!

Specialized Customer Support

Compassion is at the core of what we do

Our customer support team specializes in handling the unique needs of caregivers and the people they support. They’ve heard it all and are ready to help answer your members' questions.

Path 1: True Link Hosted

  • Co-branded enrollment page and account dashboard powered by True Link

  • Ready-made marketing content from those who have been serving Caregivers for 10+ years

  • White glove onboarding support from a dedicated True Link account manager

  • Launch in as little as one month with no technical resources required

Path 2: Embedded Offering

  • White-labeled offering embedded in your existing mobile and online banking solution via API

  • Ready-made marketing content from experts who have been serving Caregivers for 10+ years

  • Launch in approximately 6 months

Partner with True Link

True Link is a trusted partner serving 250+ banks** and trust companies.

Get in touch to learn more today!

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Your card has been a godsend for me; it’s been a very positive addition to our lives. Everything is easy to use and you have a great team!

- Customer love for the True Link Visa Card, Joseph M., supporting his father with a traumatic brain injury

All quotes refer to the True Link Visa Prepaid Card and the associated True Link Platform provided by True Link Financial, Inc. and not the investment advisory services provided by True Link Financial Advisors, LLC.

Have more questions?

Connect with our team

Hi! 👋. Would you like to learn more about True Link for financial institutions and sign-up to receive our 2025 Family Banking Report?

True Link Financial

Hi! 👋. Would you like to learn more about True Link for financial institutions and sign-up to receive our 2025 Family Banking Report?

Yes, I would like to receive the 2025 Family Banking Report.

Yes, I would like to receive the 2025 Family Banking Report.

We’d be happy to send it to you. Please click this link to proceed.

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Schedule a call with our team.

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Great! You can submit a question by clicking this link. We will respond within 24 hours. You can also call our support line at 1-844-904-6515.